2015 — professional winner
Paolo Marchetti is a freelance photojournalist, based in Italy, he has been working for about thirteen years in the cinematographic and commercial industry in the Camera department, and began in the mean time his photographic studies with particolar attention to political and anthropological issues. He told stories in Brazil, Central America, Cuba, east-Europe, India, United States, Haiti, China, Central Africa, Colombia etc.
Marchetti publishes his works in Italian weekly magazines such as L'Espresso in which is a regular contributor, Internazionale, Vanity Fair, Marie Claire, etc. and in the foreigners weekly magazines such as 6MOIS, Sunday Times, British Journal of Photojournalism, Guardian, Geo, Spiegel, Newsweek, CNN, New York Times, International Herald Tribune, Time and many others.
In the last years Marchetti has received several awards such as “The International Photography Award” two times, “Grand Prix de Paris” seven times, short listed at "Louis Valtuena Award", four time winner of "NPPA - Best of Photojournalism" and four time the "PDN’s Award, a second prize at the "Sony WPO Award", winner of "Getty Images Editorial Photography 2012", finalist at “Leica Oskar Barnack Award 2013”, winner of four awards at the "POY - Picture of the Year”, winner of the American Photography Annual Book, winner of ANI Pix-Palace Award 2013 in Perpignan, winner of "Leica Photographer Award 2013" and Moscow Photo Award, finalist at Lens Culture and in 2015 Marchetti got the World Press Photo in "Nature" category.
His main long-term project, has realized it in his continent, in Europe, for five years in five different countries, an analysis on the feeling of the rage and the awakening of fascism so named "FEVER".
We all know how intensive farming works: using industrial and scientific techniques to get the maximum amount of product at the lowest cost and using minimal space. We also know that it is extremely widespread in all the developed countries. Yet we know much less about how intensive farming operates producing animal skins that are destined for the worldwide high fashion market.
The business volume that revolves around this trade amounts to several millions of euro and among the most famous brands, we find Gucci, Hermès, Cartier, and Burberry. Italy and France alone represent half of all the European import demand.
The breeding of animal skins has long been opposed by animal rights movements, leading to massive campaigns against this practice especially in the 1980s and 1990s. Now, we have to wonder if there is a need for new laws or just more cultural awareness.
In this broad scenario, there is a long list of animals involved whose existence is destined for the industrial sector of high fashion and all of these species are condemned to intensive farming for the production of clothes with furs, feathers or leather.
For example, most of the intensive farming of furry animals are concentrated in the northern hemisphere in Europe, where at the top of the list we find Denmark, Finland and the Netherlands. At the same time, looking east, China is the world leader in the manufacture. In southeast Asia, we find countries such as Cambodia, Laos, Thailand and Vietnam which represent the main market of snakes and many species of reptiles. At the other side, in the western hemisphere, Canada and the United States are the largest producers of furs and reptile skins, but for what concerns the crocodile skins production, in South America we have strong competitors such as Venezuela, Brazil and Colombia.
To date, I accomplished the first two chapters, I worked in Colombia, where I told the intensive breeding of the crocodiles and later I travelled in Poland, working inside a minks intensive farm. In addition, I already got the fatal access in an intensive breeding in Thailand, where I will tell the fate of ostriches.
I chose this path, because it will provide a worldwide coverage of my photojournalistic investigation and finding the contents of this presentation, also, the third charter will give to the whole project, reliable vision and geographically complete.
"The Price of Vanity" will be a document unprecedented accomplished, on this terrifying phenomenon, a monstrosity in accordance with law that is perpetrating from decades, the extermination of animal species destined for the market of high fashion.
This is my long term project born to tell this hellish process and I make you the proposal to support and produce it, in order to trigger a general awareness, especially in an historical moment like we are going through.